I'm very glad to see that many signed up to receive some positive news in this difficult time. Thank you to everyone who spontaneously shared stories and ideas. We all need some positivism now.
I will publish daily on my blog, you can check it out here : 100 day challenge. In order not to overload your inbox I will send you a summary every Wednesday. By clicking on the underlined text, you can read the full story.
In this first week we saw companies really stepping up by donating medical supplies to countries in need. Acting as an ambassador for their country (Jack Ma) or brand (LVMH) will give a boost to their reputation.
Like so many others, the schools of our kids had to close. We are truly impressed with how both schools are handling the situation. Standing out of the crowd now is a perfect way to turn parents into true ambassadors for the school.
Airlines are hit extremely hard, but it is great to see that they are taking care of their customers by offering great flexibility and waiving rebooking fees. Showing flexibility now builds trust with their customers and will benefit them once the restrictions are lifted.
Operas and Symphonies are mandated to close their doors and are now offering livestreams for free. By offering something for free now, they will later hopefully convert listeners to paying customers.
Doordash, an American delivery service isn't just out to promote itself, but restaurant delivery overall, including competing brands, such as Uber Eats and Caviar. By promoting and helping restaurants, they are stepping up for their complete eco-system.
Newspapers websites are having more visitors than ever before. Lifting the paywall for Corona related news is not only a very nice gesture for society, it is also a perfect opportunity to turn free users into paying customers.