On Sundays we like to go hiking and exploring the wonderful nature in California. Now that we’re 10 days into practicing social distancing and staying at home we have to get a bit creative with how to pass time during the weekends. Luckily there are several virtual activities and it turns out we can even take in an opera or symphony from our couch. Symphonies and orchestras worldwide are streaming their offering for free: from the Berlin Philharmonic to the London Symphony Orchestra, from the Metropolitan Opera in New York to the Paris Ballet Opera.
Last Monday The Metropolitan broadcasted Bizet’s Carmen. As tens of thousands of people attempted to simultaneously stream this opera, the site crashed, A reason for the spike in popularity may have to do with access. Tickets to a live show at the Met can run hundreds of dollars a seat. For many, the Met’s free livestreams offer a rare opportunity to see performances that would otherwise be inaccessible.
With this generous offering they may have found a new source of income when this crisis is over.
My question for you: can you offer something for free now and later convert trial users to paid customers?