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© 2020 by  Expandify LLC

  • Sophie Boutelegier

Day 11 Doordash


As restaurants are forced to shut down their dining rooms, DoorDash, an American Food Delivery service is out with a campaign highlighting that plenty of them are open for delivery. The brand isn't just out to promote itself, but restaurant delivery overall, including competing brands, such as Uber Eats and Caviar.


“While the doors may be closed, the kitchens are open for delivery,” is one of the lines heard in a 30-second spot. You can watch the spot on www.openfordelivery.com. The site reminds you that restaurant delivery is safe, and that restaurants really need your help.


DoorDash is also shipping 1 million sets of free hand sanitizer and gloves to drivers and they have changed the default delivery method to a no-contact option in order to minimize contact between drivers and customers.


After seeing this clip, we decided to order Thai from our favorite restaurant and really enjoyed it.


My question for you: What can you do that benefits your industry?