The French fashion industry is coming together for a fashion auction, to raise money for non-profit organization #ProtegeTonSoignant (protect your caregiver), which sources and distributes supplies to French healthcare workers.
La Mode S’Engage, has so far confirmed the participation of more than 80 brands, including Chanel, Celine, Dior and Louis Vuitton.
Each designer will be tasked with either customizing an item or designing a new garment from scratch for the auction. The submissions must include a reference to the signature electric blue color of #ProtegeTonSoignant. The garments will then sell to the highest bidder and all proceeds go to French hospitals and healthcare workers.