Milwaukee Food and City Tours faced a 100 % loss of revenue when the stay at home orders started and social distancing requirements were imposed. Theresa Nemetz realized quickly that she would be out of business unless they pivoted their business. Instead of taking people through the city, she now brings sights and tastes of Milwaukee to customer’s doors. With over 2000 packages sold, the sustained her business and did not have to furlough employees.
Milwaukee Food & City Tours is thinking about offering tours again to private groups with guides leaving adequate distance and talking through headsets. But it's also thinking about how these care packages can become a lasting part of the business.