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Build your Business on a Strong Foundation

Writer's picture: Sophie BoutelegierSophie Boutelegier



International expansion is one of the most powerful and exciting ways to grow your business. However, before diving in, it is crucial to take a step back and think about how you can start your expansion journey from the strongest position possible. A strong foundation helps you face challenges and it empowers you to be ready for rapid growth.

 

Build your business on a solid rock, not on sand.

 

Key advantages of starting from a strong foundation:

 

Facing Challenges                                    

Expanding to a new country is challenging; a strong foundation empowers you to make balanced decisions and focus on long-term growth rather than short-term wins.


Being Ready for Rapid Growth  

Scaling efficiently requires a solid business with strong processes in place.


Knowing Priorities and Focus    

An internal analysis will help you to understand your business’s current state, uncover strengths and constraints, and set clear goals and priorities. 


While understanding the new market and crafting a powerful strategy is crucial, don’t overlook this essential first step.



 

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