We found that there are 3 key challenges when expanding to the USA, and most organizations are hugely underestimating them.
First, many business leaders underestimate the size and complexity of the US market. They see the US as one unified market with one language. The differences between states can require a different approach. For most industries, it is also a market that is too big to capture at once. You need a crystal-clear focus and a step by step strategy in order to be successful. Expanding to the USA without a clear focus and strategy is like going to a hypermarket without a shopping list. You lose a lot of time; spend tons of money and you typically do not bring home what you need.
Second, the US is not only truly diverse, it is also a hugely different market than for example Europe. There are different laws, regulations, business practices and culture. Culture eats strategy for breakfast and if you do not have a very good understanding of the US and its business culture, it will be hard to create demand for your product and run a successful business,
And third, expanding to the US can be overwhelming. A lack of focus and information overload combined with a huge market potential, is a serious challenge when expanding to the US. If you are working on too many things without a clear framework, it will be extremely hard to get the results you want.
If any of these, sound familiar to you, you are not alone. That is why we have developed a practical 9 step process to expand successfully to the USA, without wasting time and money.
If you are interested to learn more about which steps you should be taking, let’s talk!