Market Selection Workshop
Choose your Next Market with Confidence
You're ready to expand internationally, but which market offers the best opportunity for your business? This one-on-one workshop helps you take a structured approach to market selection, compare your most promising options, and determine where to focus your international growth efforts.
The program
Step One: Market Selection Criteria
We start with your international growth ambitions and define what makes a market attractive for your business. Together, we establish the key criteria that will guide your market selection, based on your goals, business model, resources, and capabilities.
Step Two: Compare your Market Options
Using a structured framework, we compare your most promising countries or regions against the selection criteria. We assess available information, identify key knowledge gaps, and build a clearer picture of each market's opportunities and challenges.
Step Three: Market Prioritization
We weigh the opportunities and challenges of your market options and prioritize them based on their overall attractiveness and fit with your business. You will walk away with a clearer view of where to focus and what may need further validation before making your final market decision.
How It Works
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Intake conversation to align on goals
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Pre-work to prepare and focus the sessions
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Two virtual 1:1 strategy sessions (90–120 minutes on Zoom)
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Digital workbook capturing key insights and areas of focus
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Collaborative workspace in Mural for visibility and alignment
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30-minute wrap-up call to revisit decisions or refine direction
What You Get
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A structured comparison of your most promising market options
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Clarity on the opportunities and challenges of each market
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A prioritized view of where to focus your international growth efforts
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A structured framework you can revisit for future market selection decisions
Who Is It For
B2B tech and service companies that are ready to expand internationally but want a structured approach to evaluating and prioritizing their most promising market opportunities.
Investment
The investment for the Market Selection Workshop is 1,995 USD.
This includes all pre-work, strategy sessions, and tools, and the wrap-up call.
If you decide to continue with a larger Expandify strategy or consulting engagement within 30 days of completing the Market Selection Workshop, your 1,995 USD investment will be credited toward the next project.
Ready to choose your next market with clarity and confidence?