Market Selection Workshop
Choose your Next Market with Confidence
You're ready to expand internationally but unsure which country or region to target first. This one-on-one workshop helps you make a confident, strategic decision. Using a structured process, we analyze, compare, and prioritize the most promising markets based on your goals, resources, and market potential.
The program
Step One: Strategic Readiness
We start with your business goals, structure, and growth ambitions. Together, we define what international expansion means for your business and what is needed to be successful.
Step Two: Market Analysis
We identify and compare the most promising countries or regions using a set of tailored criteria: strategic fit, demand potential, competitive landscape, and ease of doing business.
Step Three: Market Prioritization & Plan
We weigh the pros and cons of each option and rank your target markets based on bandwidth, resources, and strategic alignment. You’ll walk away with a top choice, a timeline, and a clear path forward.
How It Works
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Intake conversation to align on goals
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Pre-work to prepare and focus the sessions
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Two virtual 1:1 strategy sessions (90–120 minutes on Zoom)
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Digital workbook capturing key insights and next steps
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Collaborative workspace in Mural for visibility and alignment
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30-minute wrap-up call to revisit decisions or refine direction
What You Get
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Clear insight into the pros and cons of your top market options
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A prioritized selection matched to your ambition, resources, and bandwidth
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Alignment within your team to move forward with confidence
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A structured framework to revisit and apply to future market decisions
Who Is It For
CEOs and managers at midsize B2B tech and service companies who:
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Are ready to expand internationally but unsure where to begin
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Seek a clear, strategic approach to market selection
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Want to align with their team on the right move
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Need guidance on strategic market selection
Investment
The investment for this one-on-one workshop is $1,795 USD.
This includes all pre-work, strategy sessions, and tools.
Ready to choose your next market with clarity and confidence?