Thank you Annette, for having me as a guest on your podcast! you can listen by clicking the link
When expanding to the USA, working with a local partner can be one of the most powerful ways to fuel your growth engine. But did you know that the American partner’s expectation of a successful collaboration often differs from a European partner’s expectations? The foundation of a strong partnership is built on a shared vision of success and responsibilities! But where and how to start in the search for the perfect US partner?
Sophie Boutelegier shares what makes a European-American collaboration successful. Sophie is the owner of Expandify, a California-based consulting firm that helps European businesses build a strong expansion strategy for rapid implementation.
What you will learn:
3 things you need for a successful European/ American partnership
How to determine if you are ready to take the leap and expand in the US
What most European companies do wrong when working with a US partner
How the American and Dutch perceptions of risk differ, and how to manage risk
How can you make sure your partner stays committed to the partnership?