Last week, I wrapped up my visit to Europe on a high note at The Bridges to the USA event, organized by the U.S. International Trade Organization in Brussels. With 22 U.S. states represented, it was a fantastic opportunity to connect with clients, prospects, and partners, all sharing a common passion: expanding to the U.S. market.
It was particularly special to meet the representatives from California, Emily Desai and Maria Onorato, on my home soil in Belgium.
🚀 Insights from the Panels
One of the most insightful discussions featured four companies at different stages of their U.S. expansion journey. They all shared admiration for the American business mindset; fast, dynamic, and opportunity-driven.
Emmanuel Flaam, CEO of Netalux, described the U.S. as a shot of energy, where the can-do mentality and speed of execution fuel growth. His one word: commitment.
Claire Burtin, Head of Strategy at Cockerill Hydrogen, emphasized the pace and dynamism of the market and the power of networking in accelerating success.Her one word: dynamism.
James Zackheim, Head of Corporate Strategy at UCB, highlighted the willingness to invest and innovate, seeing the U.S. as a place where bold ideas get backed. His one word: hungry.
Yves De Vinck, CEO of Roger & Roger, approached the U.S. with a two-continent strategy, balancing risk while seizing new market opportunities. His one word: opportunity.
🌎 Choosing the Right U.S. State
The second panel, moderated by Kristof Lowyck and Karelle Lambert, featured representatives from North Carolina, New Jersey, and Wisconsin, each making a compelling case for why companies should choose their state.
A huge thank you to SelectUSA and Karel Vantomme for organizing this outstanding event! It was a pleasure to be part of the conversations, share insights, and build bridges between European businesses and the U.S. market.
See you next year! 🚀
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