Have you ever taken the time to watch ants? If you see an individual ant crawling around you feel pity with it, the tiny creature looks weak and completely lost. But when ants get together and form their colony, it is truly fascinating to see what happens. Together they are able to create living structures, feed themselves and destroy their enemies, all things none of them could do alone. Seeing how an ant colony functions, provides a glimpse in what collaborating can mean for your company.
“Collaboration” seems to be the buzzword of the 21st century but it has always been around. What would Hewlett be without Packard, Procter without Gamble, Ben without Jerry or John Lennon without Paul McCartney? Even one of the greatest geniuses in history, Albert Einstein, collaborated with two of his fellow students to derive the Theory of Relativity.
Also today, many companies realize that they can achieve much more when they work together. It can be a main driver for operational efficiency, where the focus is on reducing costs and optimizing economies of scale. Teaming up with a local partner is also a very fast and efficient way to enter a new territory. Many companies decide to work together to boost innovation; instead of hiring and training a specialist, a much better way to develop something can be collaborating with a company who already has the inhouse knowledge.